Get detailed insights into your brand's performance on social media!
Measure social media performance, create gorgeous reports, and get recommendations to grow reach, engagement & sales.
One dashboard for your social media analytics and reporting
Track performance and create reports for Instagram, Facebook, X (Twitter), and LinkedIn — all from one intuitive analytics dashboard.
MEASURE
Measure & analyze the performance of your content
Get a broad understanding of your performance across multiple accounts, and in-depth insights into specific social channels.
Campaign analytics
Tag posts from any channel under one campaign and view Key Performance Indicators (KPIs) for all related posts. Everything consolidated in one place!
Channel analytics
Monitor KPIs for your channels with ease. Get clear, actionable insights on performance over any time period, shown in simple and visually appealing graphs and tables.
Stories & post analytics
Measure stories, individual posts, and hashtags.
Audience demographics
Know whether you're reaching the right audience.
Start using Third Eye to grow your reach, engagement, and sales
- 14 days free trial
- No credit card required
- Pay as per usage. No fixed cost
- Cancel anytime
REPORT
Create and share beautiful reports
Build fully customized reports, and easily export them — to share them with your team, manager, and stakeholders.
Custom reports
Add metrics and charts from multiple social channels.
Scheduled updates
Set your schedule, choose your inbox. Reports arrive automatically, keeping you informed on your terms.
White label reports
Add your own logo, title, and description for each report.
Export as PDF
Your reports, your choice. Specify your preferred email inbox and we'll send them promptly.
Publlish has made sharing our story and building our brand on social media so much easier.
Flintzy
Bhanu Prasad, Co-founder
Bhanu Prasad, Co-founder
AI Insights
Get answers to your biggest questions
Third Eye studies your data and tells you when, what, and how often to post to maximize your results. For your Instagram profiles, your best time to post is predicted using your followers' activity and your previous posts.
Best time to post
See the times that will earn your Instagram posts the highest reach.
Best type of post
Find out whether videos, pictures, text, or link posts perform best for you.
Best posting frequency
Determine how often you should be posting to drive the most engagement.
Join Publlish to drive engagement on social network
Frequently Asked Questions
Publlish defines social media analytics as the process of gathering and analyzing data from social media channels to frame marketing strategies and measure performances against social media goals.
Understanding (and tracking) the data behind your social media performance can help you make the best decisions for your content, ensure you're connecting with the right audiences, and help grow the brand's engagement.
The social media metrics you should track depend on what your goals are. The first step is to choose your social media goal. If you're curious about which social media metrics you can track with Publlish's analytics tool, here are a few:
Facebook:
- Normal Post: Likes, Comments, Reach, Shares, Reactions, Impressions, Clicks
- Reels Post: Likes, Comments, Reach, Shares, Reactions, Engagement
Instagram:
- Normal Post: Likes, Comments, Reach, Shares
- Reels Post: Likes, Comments, Reach, Shares
- Story Post: Likes, Comments, Reach, Shares, Reply, Exits
LinkedIn:
- Likes, Comments, Shares, Clicks, Impressions
X (Twitter):
- Likes, Replies, User Profile Clicks, URL Click Count, Impressions, Retweets, Views
YouTube:
- Views, Likes, Comments, Dislikes, Favorites
If you're a small business owner, social media manager or freelancer, there are many benefits to using a social media analytics tool to measure and monitor your social media performance. Here are a few reasons why people prefer to use Publlish's analytics tool:
- Our tool gives you personalized recommendations to increase your reach and engagement, so you can save more time analyzing your data and focus on creating great content.
- You can get a detailed breakdown of all your social media posts and learn which posts have resonated with your audience (highest engagement rate) and which have spread far and wide (highest reach);
- You can get an aggregate view of all your social media channels' performance in one single dashboard.
- You can get in-depth insights on when, what, and how often to post to grow your engagement rate and following;
- You can create reports of your results every week or month to regularly show the value you are bringing to the business.
One of the best ways to define your social media strategy is to have a clear understanding of your audience. Publlish will give you demographic data for your social media audience, including gender, age, and location. This allows you to learn more about the people that matter to your business and helps you craft your messaging and strategy for these groups.
With Publlish's analytics tool, you can track performance metrics, get recommendations to grow your engagement and create reports for Instagram, Facebook, X (Twitter), and LinkedIn.
Our analytics tool is available on all paid plans and you can try it for free on our 14-day free trial. No credit card is required and you can cancel at any time. You'll get in-depth insights, measure your social media performance, and create gorgeous reports.